Historical brand Salvatore Ferragamo celebrates its 80th anniversary. An exhibition at “Triennale Design Museum“ in Milan, that aims to convey the importance of Ferragamo’s craftwork, a key figure in the success of the most popular Italian shoes around the world in the 1900′s.
Opening of the exhbition “Salvatore Ferragamo: Envolving Legend 1928 – 2998“ was during Milan Fashion Week Spring/Summer 2009 on September 23, 2008. The exposition wiil be open to the public till 9 November 2008.
Salvatore Ferragamo was famous shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel and cage heel. Film stars and celebrities continue to patronise his company, which has evolved into a luxury goods empire spanning the world.
The popularity and success of his work was brought the opening of “The Salvatore Ferragamo Museum “in Florence in 1995. Located on the second floor of Palazzo Spini Feroni, the Museum extends over four rooms and comprises a collection of over ten thousand models of shoes created by Ferragamo over forty years, from the Twenties to his death in 1960. The Museum also has a small collection of period shoes (18th and 19th century), a collection of clothing from 1959 onwards, a collection of handbags from 1970, and a huge document archive.
On this show in Milan , remarkable items, shoes, bags, apparel, scarves, trinkets, but also fabrics, leathers, wooden moulds of famous customers´ foot… all coming from the archive of Ferragamo in Florence. The exhibition is divided in 12 different sections: the origins, Hollywood, Palazzo Sprini Feroni and Florence, handicrafts, fabrics, inventions and patents, comfort, game, nature, cinema, vip.
On display, original pieces but also sketches, memories and patents: over 300 dreamy items characterized by most authentic and prestigious Made in Italy.
photos by Triennale di Milano archieve
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