Terry Richardson gathered a crew of New York’s coolest to shoot under happy conditions. Stylist / fashion editor Mel Ottenberg and designer Adam Selman created an impressive series of looks based on Happy Socks’ Chapter #FOUR collection, turning Happy Socks into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director Jen Brill brought her impeccable sensibility and vision to the project.
The campaign features a Who’s Who of up and coming talent, personally selected by Richardson and Brill:
The campaign reflects much of what Happy Socks is all about: playfulness, unexpected pops of color, amazing patterns, creativity, and fashion. I’ve been in this business for 20+ years and it’s rare to see this kind of excitement happening around socks. Happy Socks is all about having fun, and Terry’s campaign, featuring apparel and accessories made from legwear, shows that we can all have fun with socks!”
Happy Socks and United Legwear are taking an innovative approach to distribution of these one-of-a-kind images, one that uses technology to engage fans of the brand and promote the fashion aspects of Happy Socks. “Viral distribution of the images via e-newsletters, affiliates, blogs, and other Internet portals will maximize the reach of the campaign tremendously”, said Rita Polidori O’Brien VP Licensing and Marketing for United Legwear Co.
“The images are the cornerstone of the ‘Terry’s Take’ campaign, which uses social media platforms like Facebook, Twitter, and Instagram to allow fans to share pictures in the same spirit of the Terry Richardson project”. An exhibition of the imagery will take place in Stockholm. There will also be a limited edition Collector’s Deck of 12 postcards with the images and art from the Terry Richardson/Happy Socks campaign.
