PORSCIA® is a luxury Ready-to-Wear women’s fashion line which has built a considerable exclusive brand awareness and reputation amongst its `upscale` target consumers. It is engaged in the design, marketing and world-wide distribution of its products while outsourcing manufacturing to third party vendors. Its mission is to be a prominent international luxury brand with other sub-brands designed for the discriminating consumer.
Company founder Porscia Yeganeh is a young multi-talented international fashion designer who has built an impressive exclusive reputation with target consumers and retailers with her unique innovative one-of-a-kind styles. She lives the life of a customer by understanding the form of the body with functionality and style.
PORSCIA®: Inspiration for simple beauty. Where does your inspiration come from?
PORSCIA®’s show was motivated by “Inspiration for Simple Beauty“. My designs are for women who care about their whole allure and make women feel beautiful on any occasion whether they’re on a date night or a play date. The collection incorporates minimalist lavish details with delicate materials to create an ultra feminine look with practical functional form. PORSCIA® is a leader in innovation as garments are never trendy but, are always edgy and modern.
PORSCIA®’s Fall/Winter ‘11/12 ready-to-wear collection is an amalgamation of figure-flattering designs which show beauty and elegance. The earthy tones and quality fabrics are the basis of the new line. The warm natural color pallet comes alive when combined with PORSCIA®’s exquisite, well-tailored designs. The collection will bring out the confident tigress in the modern woman.
I design with no fear and use for all seasons with non frightening bright colors which can forever be worn with a flare of accent with high quality constriction and comfortable wear. I care to not overwhelm garments with colorful busy patters/jewels to take away from the craftsmanship.
I am a consumer of my own products and know the need and want of wear, I support what every woman needs!
Your showed your first affinity with Fashion at the age of 6. How have you cultivate your passion and what have been the steps that drove you to create PORSCIA® Corporation?
I was a born child with my mother as my inspiration for making me beautiful princess dresses. At 6 years old I made my first skirt and top out of my pillow case covers. In high school my nick name was Ms. Fashion Queen as I made a lot of my clothes myself. In textiles class, I was the second teacher for students as they would come and ask me questions first, to get the real understanding of fashion rather than what was written in the books.
I was always a very creative child with inspiration for simple beauty for finding the simple style and manipulating it to fit the desired body shape.
And then many recognitions has come …
From 2002 to the present my designs have graced and sponsored actors and models at the Red Carpet Film Festivals (e.g., Cannes and Toronto) and various fashion pageants, making PORSCIA® an indelible mark on the international fashion scene. A surprisingly high level of interest and attention from multiple buying requests from key retailers/department stores in North America, including several high-end boutiques encouraged me to create PORSCIA® Fashions, Inc. and formally enter the luxury fashion market.
Being sexy even without showing skin. How could you describe the woman that represents your brand?
I was a very conservative dresser as a child and never do I remember buying a short dress/skirt above my knees, although I have always had a slim body. From that, it brought the elegance and class I was raised in to my collections of today’s wear. I have grown in knowing, feeling the attire movement and knowing which features of clothes to showcase prominently on the body to highlight the best part and hide the least. The least you show the more appealing, sexy it is to the eye I believe as it adds an imagination to the eye of the viewer.
Canadian design, Italian production. Why Italy? Are you producing everything there?
We use Canada for all financial purposes as tax is lower and currency is better. Italian for high quality care and best production for all around garment. We have limited my products to only Europe to be in the most completive industry fashion can have. You ask why? Because we are building the distinctive, descriptive brand name PORSCIA® as the next recognized international brand to hit the market. The name says it all with the unique talent behind it. If you make it here, you have made it everywhere!
