In the projects “Take (no) away” and “Un cinesino in Italia” (“A Chinese in Italy”), the architect Junko Kirimoto reinterprets the traditional Japanese and Chinese icons and foods as cartoons, simplifying the identification of the food contained inside the packaging.
For the design concept of the Take-away food packaging “Take (no) away” and “A Chinese in Italy”, Junko Kirimoto of the Roman studio Alvisi Kirimoto + Partners was inspired by the culinary and cultural traditions of Japan and China which are reinterpreted in a contemporary and cartoon key, a graphic art widely cultivated in Japan, the architects country of origin.
“Take (no) away” uses the imagery of two masks of the antique Japanese N? theatre, Okame and Hyottoko, making them become the protagonists of the packaging for sushi takeaway.
In the packaging project “A Chinese in Italy“, conceived for the take-away of Chinese restaurants, the animals that are the main ingredients of the dish become protagonists of their wrapping. Through the abstracted colours and looks of six different animals – the pig, the chicken, the frog, the cow, the duck and the chick; the last, small one for the sauce – Junko Kirimoto has created a complete series of containers.
The exhibition “food design®” proposes works for the five senses in which the matter is the food, and presents creative concepts able to transform and re-interpret the customs and functions of the world of food, to create new rituals and innovative models of presentation and consumption.
Junko Kirimoto, founding partner of the architecture studio Alvisi Kirimoto + Partners from Rome, has developed various graphic and design projects and participated in competitions amongst which Diesel Wall in Milan, the Salomon Snowboards Artwork Contest 03 and the Corona Extra Design for which she received the first price. Among her main projects: the merchandising for the Rome Auditorium, the new package of the Ciro Del Monaco coffee and the graphic project for the Hamasei restaurant in Rome.
