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It has nearly a hundred years and its story begins as alchemy in a small factory in Parma, which produces fragrances. Acqua di Parma was born as a new air, fresh and modern, respect the German fragrances and became the most popular perfume of the era between the 30’s and 50’s. In this period, increasingly popular perfume continued to represent the expression of a long tradition and the historic Colonia became a cult object, especially favorite object of Hollywood’s actors.

Today, the renewed fame of Colonia , culminate with the launch of a new range of products Acqua di Parma (Bath & Body Collections, Home and Travel Collections, Blu Mediterraneo…) all faithful to the characteristics that over the years have made the synonymous with Italian style and elegance: an exclusive limited production, natural ingredients, handmade packaging and bottles . Its  headquarters are in Milan and all Acqua di Parma collections are produced exclusively in Italy and distributed through an international network.

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Following this revival, Acqua di Parma which is a part of LVMH group from 2001, begins to be the favorite line of the most demanding clients around the  world.  All products ADP are dedicated to a sophisticated, modern and discerning public, and if we could describe the essence of the amazing world of Acqua di Parma, it will be in five words: quality, creativity, elegance, exclusivity and selectivity.

If we take in consideration its creativity, we notice COLONIA DESIGNER EDITION that is a new special limited edition of Colonia. It’s a fantastic work of famous architect and designer Luca Scacchetti, who remade a historical bottle of Colonia.  But when we speak about its elegance, few days ago Milanice was been a part of so elegant presentation Acqua di Parma that held in their boutique in Milan in Via Gesù.  And, in this occasion, Acqua di Parma presented “Il giardino nobile”, Italian Landscape Design book edit by Electa and devoted to the ‘noble garden’:

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This time, Acqua di Parma creates the collection of Le Nobili di Acqua di Parma inspired by the splendor and elegant botanical exuberance of noble greenery. Iris, Magnolia and from next September Jasmine are the three refined essences of Le Nobili inspired by their respective flowers, among the most emblematic.

Gardens are the custodians of feelings and raw materials embodied in the making of perfumes. Each garden in this volume is like an artwork. Between art and design, the innate elegance of Acqua di Parma is perfectly reflected in the timeless charm.