The interior design project used new and innovative solutions such as unfinished wood and metal, with exposed screws and brackets, to convey a masculine mood; and cabinets inspired by museum display cases.
Volumes have been carefully chosen to make the most of the space, and smaller cabinets are used to show the eyewear and the most valuable items.

Prada currently has seven shops in London, including the flagship stores on Old Bond Street and Sloane Street, a Prada women’s collection shop in Harrod’s, two boutiques in Selfridges, and one in Heathrow Terminal 5.