During the week of kick in Milan, we shall see the 224 collections that are protagonists of women’s fashion week, thanks to a balanced schedule. The capital of fashion will play host of 100 shows for 93 brands, the 94 presentations and 51 presentations by appointment.

The project “New Upcoming Designer” has presented the young protagonists of the second edition of the Fashion Incubator project, funded by the City of Milan.

Once more this worldwide important happening has been organized by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), this Association represents all the highest cultural values of Italian Fashion. It aims to protect, co-ordinate and strengthen its image, both in Italy and abroad.

The new names at Milano Moda Donna 2008: A.Ve Ante Vesperum Edicata, Gilda Giambra, Beequeen by Chicca Lualdi, San Andres Milano, Leitmotiv, Federico Sagnalli Milano, Gabriele Colangelo, Jean Pierre Braganza, Kira Plastinina, Laitinen, Sandrina Fasoli.

[video]http://www.youtube.com/watch?v=N5b9Cl8hAK0[/video]

These eight project ( six individual and two pairs) have been chosen to represent the best of IED Moda, by a jury presided by Franca Sozzani, Director of Vogue Italia and the Scientific Director of IED Moda Lab.

The selected young stylist will see their collection produced by leading firms in the sector (Mariella Burani Fashion Group, Cesare Paciotti S.p.A., Valentino Fashion Group, Moschillo – Falber S.r.L., Ittierre S.p.A., Pal Zileri Gruppo Forall, Sapaf 1954).

The winers will trea the catwalk, by displaying a collection of about a dozen outfits at the third edition of My Own Show, which present an international competition open to students from all IED campuses.

Winers: Riccardo Toccaceli | Monia Salvini | Mattia Rinaldo | Andrea Manzano Navarro | Alberto Dalla Colletta
Veronica Panati | Stefano Sberze | Irene Barra | Vito Colacurcio | Salvatore Piccione

The Event: Saturday 20^th September 2008
8:30 PM
Teatro IED Moda Lab, Via Pompeo Leoni 3, Milan