Vittorio Missoni think that this is the next step of the strong development that M Missoni is having worldwide. Hong Kong has always been the fashion-leading place in the Far East and Missoni has been strongly represented for more than 40 years.

The store was designed by the Italian architect Barbara Ballabio in line with the concept store approach either with minimal fittings that alternative lacquered white and oak items, brushed metal and bronze elements.

M Missoni boutiques can also be found in Beijing, Shanghai, Dubai, Kuwait and Bucharest. The next shop openings are planned in Qatar for the end of October 2008 and in London at the new Westfield Mall.