Montante Bicycles is opening a new store in Cannes on Blanch & Contemporary Space 94 Boulevard de la Croisette. Cannes, one of the most glamorous and fashion city in France. The Blanch & Contemporary Space is an expression of fashion, quality, design and luxury for elite clients, everything that Montante Bicycles stand for.

Cannes, has always been synonymous with style, elegance and “joie de vivre”. Famous all over the world for its famous film festival, red carpets, the Croisette, historic hotels and chic boutiques, so could certainly not miss these beautiful jewels which have captured the attention not only of bicycle lovers worldwide but also people who want to ride with elegance through the beautiful street on a Montante
Bicycle.

Montante Bicycles is now also present in Bangkok, Thailand since 2010, and also in Korea, Japan and Indonesia. The first flagship Montante Bicycle store is opening soon in Oslo on the House of Oslo, the most important commercial center in the Norwegian city.

The opening on May 29th will be celebrated in the presence of the most important local authorities and the Italian Embassy.

Luxury is about uniqueness, individuality, linked to value (although not always the case) and quality. Today’s customer comes prepared, is informed, well-travelled, compares prices and products. It would therefore be naive to think that a high price tag is automatically indicative of luxury. Modern consumer needs, in terms of both “unobtainable” and “obtainable” luxury are the emotional kind.

Looking after yourself and dedicating “me” time is most probably the greatest luxury in a society where monotonous urban life is humdrum. At the same time, needs in order to satisfy personal wellbeing, desires to embark on new experiences and to create individual styles based on surrounding influences are on the rise. Why? Because everything mentioned up to now can be used to express ourselves.

A “customer” in the true sense of the word, should not simply be a face amongst the crowds, but somebody who you can strike up a relationship with, in order to perfectly understand their requirements, their expectations and their wishes; in essence, somebody you would interact with, just like a friend. Making consumer expectations and crazes come true in today’s climate, is considered true luxury. And the Baby Boomer generation welcomes this philosophy wholeheartedly.

Claudia Chiari, author of the book “Everlasting Luxury, the future of inaccessibility” published by Editrice Le Fonti. For more information of this book download press release

The days of exposure will also be an opportunity to identify, in a series of comparisons with other professions, different declinations of “tailor”, its current borders and its possible horizons.

This will make bespoke a showcase of stories and a new media platform capable of generating multisensory experience and transferable between brand and different cultures.

This event is divided into 5 sections ( The Street, Luxury, Trend, Lt and Accessories ) that cover any market demand, and is specifically designed with great attention to detail and created for the fashion world.

Offering new dedicated services with each edition, to make the event more comfortable, functional and accessible for buyers, the aim of MVM is giving its featured collections a setting with the perfect style and image.

Attending  on catwalks means seeing the collections in the best possible light .The Catwalk gives more visibility to designers and labels that might have gone unnoticed if their products remained relegated to the stands, also due to lack of time.

The next meeting of this famous fashion market will be from February 27 to 2th March, 2009 at fieramilanocity.

Photogalery by Kei Nagayoshi
email: kei.nagayoshi@hotmail.it

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