The theme of the exhibition, is the relationship between advertising and classical works, a link where advertising uses the tools of classical works, to give visibility and aesthetic sense to their products, while the classic benefits in turn from advertising, which create symbols and myths, developing a strong cultural interest for the art. This exhibition shows several examples of current advertising, but also historical update and export the concept of classical mythology and the iconographic images of modern mass communication. Some casts of classical statues, as a David by Michelangelo and Laocoonte, are getting put in comparison with their current versions and various posters, videos and refresher advertising, to confirm the thesis that the classic doesn’t afraid of rework.

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The aim of this exhibition is to give a prospective study in which experts and creative people meet each other to observe and give birth to new forms of cultural communication. A unique opportunity to observe closely, as the classical, and creatively reworked ironically, still manages to convey his power and aesthetics over time reassert its signs.