Following MACEF in January 2008, Milano is again ready for a new edition of the international homes show which is gearing up for its 85th edition from 5 to 8 September at Fieramilano. Made in Italy, World Silver Show, artistic craftsmanship, Italian classics, costume jewellery and fashion accessories, leading importers: these are what bring originality and diversity to Macef.

The strategic axis of the show revolves around the concept of specificity, exalting the aspects that make the Milan show original and different to its main international competitors.

Both buyers and sellers will be perfectly at home at MACEF amid direct marketing activities, delegations of buyers and promotional activities on the web. Macef September 2008 is aiming above all at internationalization, and in this context has initiated numerous contacts to maximize the shows foreign component, with regard to both exhibitors and visitors.

Foreign exhibitors will constitute around 30% of the total. It is a significant result that confirms how interesting the Italian market is considered by international companies in the home sector, despite the consumption crisis which is affecting Italy along with all the main European countries. The exhibiting companies come mainly from Europe (France, Germany, Spain…), but there are also major Asian and South American exhibitors who offer their style“ which here mainly covers the ethnic market “ and try to establish lasting business contacts with Italian distributors.

“Macef has three strategic pivots “ says Sandro Bicocchi, Fiera Milano International Managing Director – orientation towards the sales point, the “spirit of everyday living” and everything related to “gifts”. The first aspect signals the fact that Macef is the place where a great number of professionals gather to find out about life-style trends (innovative products, shapes and colours, but also market and consumer patterns and sales techniques). The world of gifts is mainly evident at the September edition, when the core of the exhibition consists of ideas for products that will be put on sale for Christmas.”

The events are also aligned with the concept of utility – starting with the “Village Shop project“, the consolidated union between Macef and the association “Art, Table and Gift Arts“. Some important table brands will be presented collectively in a large area of 1,500 square metres in Hall 5 .

September will see another edition of “Art&Flowers“, the event dedicated to flower arranging, which as well as suggesting new ideas for decorating the home with flowers, also proposes creative pairing with some of Macef’s most characteristic products. The show will also see the return of “Best of Ornamenta“, the competition designed to emphasize the commercial and marketing value of costume jewellery.

The International Homes exhibition is held bi-annually in January and in September and for 40 years has been one of the largest and richest showcases in its field; Complete Furnishing design, object Gifts, decorations for the home and table.