On the occasion of Design Week 09, we were chatting with one of the most creative designer who is focused on furniture, lights, materials and surfaces for wallpapers, carpet and laminate industry.

Where do you live?
Munich & Milan.
Your last trip…. and next one will be?
last: Paris next : NY &Teheran.

What is inspiring you at the moment?
The wake up atmosphere-ccreative caos.

Describe your personal style?
Investigative , curious, couragious- i dont care about the fashion of the day.

Where do you work on your projects?
Preferedly in restaurant scribbling on napkins.

How would  you describe an evolution in your work, from your first projects to the present day?
Once I reach one step I move to the next – things get more complex in designing but the appearance or final result more simple.

Your favourite product designed by you, why?
Rapoxy resin coating – because it allows everybody to go crazy on their floors or make their own furniture. Its more a tool.

What advice would you give to the young?
Be curious, openminded and explore.

Where do you see yourself in ten years time?
Working – I like to work.and being in the shade in a hammock and playing with my kids.

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www.markusbeneschcreates.com

The project can boast exclusive and important contributions concerning both its visual and musical elements: Mira Calix, Warp records’ composer and producer who, in the past collaborated with Radiohead and Aphex Twin along with Oliver Coates, eclectic and versatile cellist, who has already been Massive Attack first choice and regularly takes part in several projects featuring different styles and musical genres (London Sinfonietta, the London Contemporary Orchestra, Ossian Ensemble, House of Bedlam…).

The Limosani-Calix-Coates trio will perform in a unique live event featuring a mix of electro-symphonic music and video on April 21^st, strictly upon invitation. With reference to industrial technology, “Liquid Story” consists of two cylinders, one over the other, producing a “deaf” short circuit, that can reproduce and concretely show the shape of a magnetic field. Forces generated by the interaction between the magnetic field and a dark and sensual liquid, used by aerospatial technology, create a fascinating and emotional “dance” which takes the shape of an ever-changing liquid poem.

The project relies on dedicated electronic music and cutting edge 3D animation created by Felice Limosani, pioneer of the so called ambient design and author of several unforgettable art performances organized in some of the most famous contemporary art galleries, fashion design sanctuaries.

His multimedia works have already been chosen by London Tate Modern, by Paris Pompidou Centre and by Tokyo Palais and his latest project was commissioned by Mies Van der Rohe Pavilion of Barcellona. A charming, mesmerizing narration putting together creativity, an exclusive liquid, flexible and fluid matter and the originality of the unexpected to give life to a magical, multi-shaped and possible dream.

“We thought the use of such liquid and the ever-changing shapes that he produces while interacting with the magnetic field would be the best metaphor to represent the target of our brand: express individuality, authenticity and originality.” Said Alegra O’Hare Head of Style of adidas Italy,

“The liquid is versatile, it solidifies, evaporates, flows without losing its essence and its key features. Similarly our world has seen products changing while our objective has always been and always will be the same: expressing originality and enabling people, whatever their personalities might be, to find a product, a vision, a story to express themselves.”

The prototype, which “premiered” at Pitti Uomo in Florence, at Luisa Via Roma premium store (January 13th 2009), was then refined and perfected by adding high quality and cutting edge video and music. “Liquid Story” is only one of the several art-design initiatives that adidas Originals will be promoting and supporting throughout the current celebratory season.

When: from 21 April 2009 until 27 April 2009
Location: Superstudio più www.superstudiogroup.com
via tortona, 27

It’s a historic location a stone’s throw from The Duomo; prestigious versatile and equipped with cutting-edge technology which guarantees the success of any event from international conventions to gala dinners; from exhibitions to film sets.

This palace  with its floor space of nearly 4000m” is an exclusive location to host the events “Fuori Salone” coinciding with the most important exhibitions in the field: furniture, design, fashion and tourism.