Dead Meat was born with the intent to transform the t-shirt into a canvas. This young italian brand which is based on poetry, will present a new collection on the next  “Pitti Immagine Uomo” at Florence.

Dead Meat Manifesto

Dead Meat means dead meat. It would not be correct to declare that this refers to the title of W. Burroughs’ novel; it’s more coherent saying that by that time it was just a sound. As often happens  the young designer realised that Dead Meat was the real object of Burroughs’ Naked Lunch only few months after.

I know it might sounds stupid, I am aware of that, but the truth is that generally in arts or even worse when fashion steals from arts, things are almost empty from a conceptual point of view and that’s an “Open Door”
to say and justify anything. And here it comes the Art critics.

They use a vague language, absurd from a logical point of view and often auto-referential. In other
words it might look like the Wittgenstein post-mortem nightmare or the reason why I deeply hate art critics, some artists and I love David Foster Wallace, whose bibliography is something I strongly suggest discovering.

But before going into its meaning you should know something about W. Burroughs. He was a gay student
(fundamental information) at Harvard where he graduated in anthropology with the best scores and started to become heroine addict. He also started writing a lot of stuff such as notes and hallucinated and visionary tales about bleed sucking monsters or centipedes producing drugs. San Francisco was a real mass at the time and something which was about to be called the Beat movement was making its way through.

A Mr. Jack Kerouac read Burroughs’ notes and said “Fuck, make a book out of it. It will be called Naked Lunch. And he made this trip: naked lunch is a freezing moment where you realise that what’s on your fork is a naked lunch. It’s a living metaphor of the American society, it’s the amniotic drug of television shows.

Television makes a passive society. People are influenced by media, they eat and metabolise media as
they would do with a piece of meat. And the meat is a dead meat. The thing is that when you eat it you don’t think about it.

You Just eat because you are hungry. You satisfy your need. Full stop. Dead meat.