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This holiday season, Swarovski Elements has taken over Rodeo Drive with their Let it Sparkle campaign.

- Send a holiday greeting tweet with #letitsparkle OR text their holiday greeting with the word SPARKLE to 877877 (text is US only). Swarovsky  already had tweets sent from Jessica Alba, Versace, Armani, Roberto Cavalli and more!

- Swarovski Elements will choose 3 of their favorite tweets every Friday in December to win jewelry from SWAROVSKI CRYSTALLIZED™.

- The above greetings that come in will be displayed on a custom created helix sign on Rodeo Drive for all to see either on the street in LA or via a livestream camera showing until January 10, 2012 on the Swarovski Elements Facebook page!

- For Swarovski fans located in Los Angeles, there are a FREE app with GoldRun that they can download, play with the products in the Let it Sparkle collection, and win a free gift with purchase at participating retailers!

For details on all of the above plus a fun 3D mock up of Rodeo Drive, please see the Swarovski Elements Facebook page here: http://on.fb.me/uahwgj (feel free to take screenshots to share of the map, livestream camera, or GoldRun app)