Gucci has been a UNICEF corporate partner since 2004 and this year for the fourth time the Creative Director Frida Giannini created a limited edition “Tattoo Heart Collection” to benefit UNICEF in support of the charity’s lifesaving initiatives in sub-Saharan Africa.
Accessories are white-coloured with a heart designed like a tatoo and the model for this campaign is the singer Rihanna. The launch was on November 19th, 2008 in Gucci stores all over the world through to January 31st ,2009.
Gucci is donating 25% of the sales for the prevention programs in Malawi and Mozambique.
It is a good opportunity to do some good shooping and to help people for a useful cause..so let’s go shopping fashion victims Gucci Via Montenapoleone is waiting for you!
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