”Lower priced for a reason” is the philosophy of Japanese brand MUJI based on simplicity and a no-label approach. The Japanese brand, world-famous thanks to its outlets in major capitals such as London, New York and Paris, landed in Milan last year ( Corso Buenos Aires 36 e via Torino 51) having also opened a store in Turin and most recently in Rome. The New Muji store is opened this September in Corso Vercelli 11 in Milan.
Muji proposes a versatile range of products consisting of: technological items, accessories for men and women, household items and stationery, clothing, furniture, objects and gifts, and are designed to offer customers the utmost comfort.
In addition to being beautiful and classy,products of Japanese brand tend to highlight the needs of modern consumers. The Consumer is instantly attracted by the refined nature of these products and can recognize the beauty in their simplicity, and at the same time can appreciate their ecological credentials.
The store reflects the philosophy of the brand, which is one of simplicity and elegance: natural recycled materials, black iron furnishings, strictly Japanese.
The name MUJI is derived from the first name of “Mujirushi Ryohin” and has become synonomous with the concept of “No Brand Quality Goods “. Founded in 1980 as a private label of The Seiyu company with an inital 40 products, MUJI and has now grown to become a brand offering 5,800 products.
The basic principle of the company is to develop new and simple products at reasonable prices making the best use of environmental products. The basic tenet of product development has remained unchanged from the outset and based on three basic principles: The selection of materials, The optimization of the production process and The simplicity of the packaging .
The simple, ecological and natural design proposes a rational lifestyle for the world today. Muji’s design and production philosophy combine to provide hight quality products and affordable prices.
