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Following her studies of Fine Arts in Seoul Korea, Sung Hee Son moved to Milan in 1996, established her own brand of shoes in 2000, Moneta Blu.

Shortly after her arrival in Italy, Sung Hee studied a diploma of Centro di formazione professionale in Parabiago – a school for the specialization of professional shoe design and shoe pattern design.

On completion of this diploma she started to work as a shoe pattern designer at calzaturificio International designers in Parabiago. well known for producing reputable brands such as Jean Paul Gaultier, Alberta Ferretti, John Richmond and Rena Lange. She also gained valuable experience designing shoe patterns whilst working for John Richmond in Moschillo showroom.

In her collection, we can observe the great level of attention given to conception and creation of unique sytles and sophisticated details. Whilist also maintaining a strong focus on the quality and technical comport of footwear.

Sung Hee has always found extraordinary beauty in the Italian shoes similar to sculpture. With her designs, she particularly enjoys working with colors and materials and the creation of styles often starts from materials.

Moneta Blu comes from one  fable read when young designer was about 10 years old. “A kid was very afraid of water. One day his grandfather came over to see him and knew that his niece was not able to swim. The grandfather gave him one coin never seen before saying that this coin got the power, so some kind of magic will make him swim. The kid put it in the pocket of his swim-suit and decided to try getting into the water and started to swim. Unbelievably there was no problem at all“.

- This small story tells me that if you believe in yourself and in the ability that you have, there is nothing impossible. I believe this coin will give me the courage. And to also somebody who puts on Moneta Blu shoes as well-  said  Sung Hee Son.