The Milan furniture fair is a bit like an endurance test for the design community. How much design can you take in and how much networking can you do on as little sleep and food as possible? And can you still form a coherent opinion at the end?
The best way to survive the frenzy is to prepare beforehand. The Milan icon design trail is back by popular demand and will offer much-needed solace. The build-up this year is more jittery than usual but there will still be brisk trade on the 220,000sq m fair ground, and the Zona Tortona promises plenty of activity as per usual.
This year the sumptuous Villa Reale by the Giardini Pubblici will become a British hub with the British Design Embassy setting up home here, in a space curated by Paul Smith. Next door the multi screen film installation Love & Money – 50 years of creative Britain is showing.
various venues, Milan
www.iconeye.com/designtrail
