It was the title of the exhibition-event presented on the occasion of the 50th anniversary of Milan Design Week. There are 45 works created by creative people connected in some way to the capital of Lombardy.
The projects involved many personalities who are symbols of Milan, from different artistic and creative backgrounds, from fashion to design, from literature to to entertainment, music and cuisine. Some of them are Dolce Gabbana, DSquared, Etro, Missoni, Antonio Marras, Moschino. Photographers like Gabriele Basilico, Maurizio Galimberti, Fabrizio Ferri. Even chefs like Carlo Cracco and Davide Oldani. Designer and architects: Mario Bellini, Piero Lissoni Alberto Meda, Phillippe Starck, Tokujin Yoshioka. Even TV and radio celebrities like Umberto Veronesi, Linus, Fabio Volo. The city’s soccer team too Milan and Inter have designed each a special couch.
