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This  new promotional campaign  by ANCI ( National Association of Italian Footwear Manufacturers ) will be launched in coming weeks.

The campaign will be posted at the airports of Milan, Paris, Duesseldorf, Monaco, Moscow, Beijing, Hong Kong, Tokyo and New York, where  will be projected a short film on screens at  department store Macy’s and in Time Square. Furthermore, the campaign will appear on the main Italian and European web-sites (France, Germany, Russia) as well as the United States and China.

The main purpose of this advertise is tells public that tnahks to “Made in Italy”, we may be fashion but also feel full protected in terms of product quality, because of long tradition and know-how Italian shoe industry.