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This event is addressed to those who are constantly looking for excellence to express themselves and their way of living.

BEspoke is a lounge receiving guests with a taste conceived, internalized and developed through a process of accurate refining and lived without affectation. The exhibitors will show the guests solutions which can amaze for their capacity of satisfying and for their accuracy; they will propose concepts aimed at getting people close to themselves and to the surrounding environments and which can suggest also new systems for a more balanced use of time.

This event will involve those manufacturing groups which, in Italy and worldwide, can best express the pure excellence concept, a key topic on which BEspoke will focus this year; then it will be a mix of shapes, colours, materials, ideas and creativity meeting the needs of consumers who are increasingly aware of the characteristics a product – tangible or intangible – should have to satisfy their needs.

BEspoke is an imaginary blank page where the exhibitors can set their stories they will be pleased to tell on how accurately they do their job. In addition, as the guests will be given the opportunity to watch the craftsmen at work, as it was done successfully during the first edition, the visit will be enriched with the emotion of experience. The focus on business will be then completed by a wide scenario of stories which will fascinate and attract everyone’s curiosity.

The exhibition days will also give the opportunity to analyze several interesting themes, involving leading players of this world in a new series of debates, whose topics can range from the new trends to the new markets, from the analysis of customer development to the development of future scenarios. These initiatives will be a natural extension of the themes proposed during the first edition.

This will make BEspoke a showcase of new stories and a media platform able to create multisensory and cross-experiences among different brands and cultures.