959 by Paolo Ferrari is the new re-designed brand launches its collection of bags made entirely out of recycled seatbelts.
In its various models; 531, 581, 793, 972, 959 has launched an idea which is both ethical and contemporarily aesthetic and focuses on the relationship between use value and aesthetic value of an object in an original way, giving seatbelts a new social status: that of a daily accessory which enters to all effects in the world of fashion.
[flickr album=72157622829234326 num=5 size=Thumbnail]
Thus 959 gives life to a trendy product that establishes new relationship rules in the world of fashion which is forever becoming more and more attentive towards environmental problems as well as heading further towards the search for production with is both ecologically compatible and ecologically sustainable.
Afther different experiences in studies of interior design this young designer has dedicate his work to new projects. The number which presents his last collection is the year 1959 when Volvo had started to install seat belts in its cars. Paolo Ferrari transforms them into beautiful bags.
official web site: www.959.it
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg | Facebook | Technorati | Google | StumbleUpon | Window Live | Tailrank | Furl | Netscape | Yahoo | BlinkList Tags: 959, 959 by paolo ferrari, bags that protrect, bespoke 2009
