The iconic brand of refined Italian lifestyle Acqua di Parma confirms its partnership with Mille Miglia for the second consecutive year, and announces its participation in the race with a rare vintage car. On May 11-15 a beautiful Maserati 150S of 1955 will carry the Acqua di Parma livery. It is a rare car, available in very limited numbers, and an icon of all-Italian luxury and elegance.
“The innate elegance of Acqua di Parma is perfectly reflected in the timeless charm of a competition of such long-standing tradition,” said Gabriella Scarpa, President of Acqua di Parma. “Mille Miglia is a unique race that carries the values of Italian excellence and elegance in which we fully recognize ourselves, and this year we have decided to get involved even more deeply into the emotion of the race, in which top-level drivers and some of the greatest world collectors will participate.”
With its unequalled style, Acqua di Parma will also sign the evenings and the most inspiring locations of this elegant event, in which more than 300 teams will drive through enchanting villages and beautiful landscapes, along the historic route connecting Brescia with Rome. During the final awarding ceremony on May 15 at Teatro Grande in Brescia, the winners will receive from Acqua di Parma a special edition of its renowned Colonia and of Iris Nobile, the elegant women’s iconic fragrance of the Le Nobili collection, a symbol of refined and timeless elegance.
Acqua di Parma and Mille Miglia – two historical brands projected into modern time, the symbols of that Italian excellence by which they have become world-renowned. An association evoking a typically Italian world of luxury and elegance.
